3D graphics, and the technology underpinning them, form a crucial part of several industries. The most notable of these is the entertainment industry, with its focus on videogames, film and television special effects, and digital animation. However, 3D graphics are also have many other applications in fields such as medicine, architecture, engineering and scientific research.

The GTI has an entire subgroup dedicated to research and development of novel ideas and applications concerning 3D graphics. From large-scale, high visibility projects such as the Barcelona World Race Game, to novel technical research into character animation, the GTI has been at the cutting edge for several years.